Automattic CRM
About

We're building the CRM we always wanted.

Honest pricing. Fast software. AI that does the boring work. And a team that actually uses it every day.

The story

Why this, why now

We spent a decade using CRMs. Every one of them felt like it was designed by committee, priced by psychologists, and maintained by accountants.

So we started over. Rebuilt from scratch, on a modern stack, with AI as a first-class citizen — not a sidebar panel bolted on in Q4 of someone's roadmap.

AutomatticCRM is what happens when you stop treating CRM as a database and start treating it as infrastructure for a business relationship.

Principles

What we believe, in five lines.

01
Every feature on every plan.

Pay for scale, not for unlocking buttons.

02
Your data is yours.

Export it, self-host it, take it with you.

03
AI with oversight.

Every action logged, every step reviewable.

04
Speed is a feature.

Sub-200ms interactions or we've failed.

05
Honest by default.

No dark patterns, no surprise invoices.

12,000+
Teams
42
Countries
99.99%
Uptime (90d)
0
Feature upsells
Leadership

Small team. High signal.

RS
Rhea Sarin
Co-founder & CEO

Previously product at a $1B SaaS company. Ran sales ops for a decade before building what she wished she'd had.

TK
Tomás Kim
Co-founder & CTO

Infra and ML. Built large-scale ranking systems and thinks latency budgets are a moral issue.

AM
Ayana Moreau
Head of Design

Spent eight years making enterprise software that people actually open on purpose.

JO
Jordan Oduya
Head of Customer

Former lead CSM. Believes every customer is a design partner in waiting.

Backed by

Patient capital. Operator money.

Redwood VC
Oxide Capital
North Arc
Founders' Fund IV
Operators' Angel Syn.
Careers

We hire operators who sweat the small stuff.

Fully remote. Six-hour overlap. No perf review theatre.

See open roles →
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