Automattic CRM
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AutomatticCRM vs HubSpot

The HubSpot alternative built for teams that hate paying $1,200/seat.

A

AutomatticCRM

From $0 (Free) up to $99/seat/mo (Enterprise)

H

HubSpot

From $20/seat/mo (Starter) up to $1,200/seat/mo (Enterprise)

HubSpot pioneered the all-in-one platform — and the all-in-one bill. AutomatticCRM gives you the same surface area at roughly a quarter of the price, with AI that actually executes work.

What HubSpot does well — and what they don't

Written by people who have used both. We'll tell you when they win.

What they do well
  • Mature marketing automation suite
  • Massive partner ecosystem and certifications
  • Best-in-class onboarding for first-time CRM teams
Where they fall short
  • Pricing scales aggressively — Sales Hub Pro is $90/seat/mo before add-ons
  • AI is layered on top, not native — most agents are reactive chat
  • Data limits and contact tiers create surprise bills at quarter-end

Feature-by-feature comparison

Feature HubSpot AutomatticCRM
Contacts (deal records) Unlimited (most plans) Unlimited on every plan
AI Agent that executes Add-on (Breeze) Native, all plans
Multi-provider AI OpenAI only OpenAI, Claude, Gemini, Ollama
Built-in invoicing Commerce Hub add-on Included
Email campaigns Marketing Hub Pro+ Starter and up
Workflow automation Pro and up All plans
API + webhooks Pro and up All plans
Team / workspace mgmt Enterprise All plans
Free trial without card Yes (limited features) Yes — every feature unlocked
Self-hosted AI option No Yes (Ollama)
Switch in 30 minutes

Bring your HubSpot data with you

One-click CSV import of contacts, deals, and companies. Pipelines, notes, and email histories migrate automatically through our HubSpot import wizard.

Frequently asked questions

Why are people switching from HubSpot to AutomatticCRM?

Two reasons: pricing transparency and AI that actually does the work. HubSpot bills per "Marketing Contact" and gates features behind upgrade walls. AutomatticCRM gives you every feature on every plan, and our AI agent executes multi-step tasks rather than just chatting about them.

Will I lose my HubSpot data when I move?

No. Our import wizard maps HubSpot contacts, companies, deals, and pipeline stages into AutomatticCRM in under 30 minutes. We also import notes, tasks, and email history.

Is AutomatticCRM as customizable as HubSpot?

Yes. You can build custom objects, workflows, properties, and views. Our public API and webhook system are unrestricted on every plan — even the free one.

How does the AI compare to HubSpot Breeze?

Breeze is a chat assistant priced as an add-on. AutomatticCRM AI is included on every paid plan and runs as a multi-step agent — it can draft, send, schedule, log, and follow up across contacts, deals, and tickets, with an audit trail you can approve or roll back.

Ready to try it?
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