Automattic CRM
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AutomatticCRM vs Folk

Folk is contacts. AutomatticCRM is the full customer platform.

A

AutomatticCRM

From $0 (Free) up to $99/seat/mo (Enterprise)

F

Folk

From $20/seat/mo to $80/seat/mo

Folk is great for personal CRM and lightweight relationship tracking. AutomatticCRM is what you switch to when you start running a real revenue motion.

What Folk does well — and what they don't

Written by people who have used both. We'll tell you when they win.

What they do well
  • Beautiful, fast contact UX
  • Smart enrichment for personal CRM
  • Great for solopreneurs and indie founders
Where they fall short
  • No real pipeline / stage management for sales
  • No support, ticketing, or invoicing
  • AI is contact-prompt-only, not workflow

Feature-by-feature comparison

Feature Folk AutomatticCRM
Contact-centric Yes (signature) Yes
Sales pipeline Light Full
Tickets / invoicing No Yes
Multi-provider AI OpenAI OpenAI, Claude, Gemini, Ollama
Switch in 15 minutes

Bring your Folk data with you

Folk exports cleanly. Groups become tags; mood/notes become contact notes.

Frequently asked questions

Is AutomatticCRM as light as Folk?

Yes — the Free plan is intentionally lightweight, but you keep the option to grow into deals, tickets, invoicing, and AI without switching tools.

Ready to try it?
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