Notes from people building a real CRM.
Honest writing on customer software, AI agents, and the unsexy parts of growth.
What is a CRM, really? — A 2026 guide for founders.
A no-jargon explanation of what a CRM does, what it does not, and the five questions to answer before you choose one.
AI agents vs. chatbots: the only distinction that matters.
A practical taxonomy for evaluating "AI in your CRM" — what executes, what just chats, and how to tell the difference in a demo.
Lead scoring without rules: a five-minute setup.
Hand-tuned points tables go stale fast. Here is how to set up adaptive AI lead scoring in five minutes — and the trap most teams fall into.
Migrating from HubSpot: an honest checklist.
What moves cleanly, what does not, and how to plan the cutover so nothing slips through.
Email automation that does not feel like spam.
Three rules that separate good outreach from cold-template noise, and how AI helps without making it worse.
Pricing honesty as a strategy.
Why we publish every price, every plan, with no \"talk to sales\" wall — and what it has cost us so far.