Glossary
A glossary that doesn't talk down to you.
CRM, sales, support, and AI terms — defined the way your team actually uses them.
AI Agent
Software that executes multi-step tasks
API
Application Programming Interface
ARR
Annual Recurring Revenue
Churn
Customers who stop paying
CRM
Customer Relationship Management
CSAT
Customer Satisfaction Score
Deal
A potential or closed sale
Sales forecast
Predicted bookings for a period
ICP
Ideal Customer Profile
Lead scoring
Ranking leads by likelihood to convert
LLM
Large Language Model
MQL
Marketing Qualified Lead
MRR
Monthly Recurring Revenue
NPS
Net Promoter Score
Sales pipeline
A visual map of your deals by stage
Retention
Keeping customers active
SLA
Service Level Agreement
SQL
Sales Qualified Lead
Support ticket
A customer issue tracked to resolution
Webhook
An HTTP callback fired on an event