Automattic CRM
Features

Every surface you need to run a customer business.

Contacts, sales, support, email, invoicing, automation, and AI — one inventory, one workspace, one bill.

Contacts & companies

Every customer, on one timeline.

A single record per contact, linked to every deal, ticket, email, and invoice they've touched.

Lifecycle stages

Prospect → Lead → Customer → Churned.

AI lead scoring

0–100 based on engagement, with explainers.

AI summaries

A 2–4 sentence narrative of the relationship.

Duplicate detection

Smart merge suggestions, never destructive.

Groups, tags, custom fields

Slice your audience any way you want.

CSV import/export

Field mapping + enrichment suggestions.

Sales & deals

Close more, guess less.

Configurable pipelines with AI health scoring and forecasts that tell you where the quarter is actually heading.

Drag-and-drop pipelines

Unlimited pipelines, custom stages.

Deal health score

AI-flagged risk factors per deal.

Win probability

Updated on every activity.

AI forecasting

Optimistic / realistic / pessimistic.

Next-best-action

Suggested moves per deal.

Products & line items

Catalog with taxes and discounts.

Support

A helpdesk that knows the customer.

Every ticket inherits the context of the contact, deal, and revenue attached to it.

Full ticketing

Status, priority, assignments, attachments.

SLA policies

Auto-escalation on breach.

Public portal

Customers check status without signing up.

AI auto-categorization

Tags, priority, sentiment.

Suggested replies

Tone-customizable drafts.

Internal notes

Mentions, tags, bulk operations.

Email & campaigns

Campaigns, finally on one stack.

Build, segment, send, and measure without bouncing between five tools.

Drag-and-drop builder

Personalization tags, template library.

Segment sending

Groups, tags, custom filters.

AI subject lines

5 options, ranked by best practices.

A/B testing

Auto-pick the winner.

Schedule & test sends

Pause, resume, or re-queue.

Open / click / bounce

Plus unsubscribe tracking.

Invoicing & revenue

Invoices that chase themselves.

Send, track, and recover — with AI-drafted follow-ups in the right tone at the right time.

From deal or standalone

Line items, taxes, multi-currency.

PDF + email delivery

Branded, on your domain.

Status tracking

Draft → Sent → Partial → Paid → Overdue.

AI health & prediction

Predicted payment date per invoice.

AI nudges

Friendly, professional, firm, or urgent.

Aging & forecasts

Revenue outlook by period.

Workflows & automation

Your playbooks, on rails.

Visual no-code workflows with branching logic, human approval gates, and dry-run testing.

Visual builder

Nodes, branches, conditions.

Triggers

Record change, form submit, schedule, manual.

14 action types

Tasks, emails, tags, webhooks, AI, approvals.

Human approval gates

Pause on sensitive steps.

Dry-run testing

See exactly what'll happen first.

Execution history

Success rates, retries, pause/resume.

AI Agent

AI that executes, not just chats.

Natural language in, multi-step actions out — with full auditability and the provider of your choice.

Explore AI page →
Command bar

Describe what you want, the agent plans it.

Streaming progress

Watch every step land in real time.

Permission-aware

Only acts within the user's scope.

Full audit log

Every AI action, forever.

Multi-provider

OpenAI, Claude, Gemini, or Ollama.

Bring your own key

Swap provider in settings, no re-config.

Team & collaboration

Built for teams that move together.

Roles, permissions, mentions, and a complete audit log — so the whole team stays in sync without stepping on each other.

Organizations

Multi-workspace with strict data isolation.

Invite by email

Role on invite — no setup steps.

Role-based permissions

Owner, admin, member, custom.

Comments & mentions

Thread discussions on any record.

Platform & infrastructure

Built to plug into what you already run.

A proper API, webhooks, social login, and 30+ languages out of the box.

REST API

Personal access tokens, granular rate limits.

Webhooks

Outbound events for every entity.

OAuth login

Google, GitHub, Microsoft, LinkedIn.

30+ languages

Out of the box, no extra SKU.

Media library

Documents, images, attachments.

Mobile responsive

Works end-to-end on phones.

See the whole thing in action.

14-day free trial. No card. Your first workflow running in under an hour.

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